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BusinessBuzz is a business blog that features content written by faculty, staff and students from Grand Canyon University’s Colangelo College of Business. In addition to profiles about events, students and faculty on campus, you’ll also find great resources for online students or anyone interested in attending business school. Learn about the modern business landscape, and how business today continues to grow and evolve to meet the needs of organizations and consumers in the 21st century. Check in every week for the latest news from the business community and around GCU.
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By Amanda Ronan
Contributor

Do you know the story of the brand Patagonia? Yvon Chouinard began the company out of a need for better quality and reusable mountain climbing equipment.  When he branched out into clothing, he knew he wanted to use sustainable materials that lasted a long time. He did not want his clothes to end up in landfills. Today, the company will repair any piece of clothing you have, even non-Patagonia pieces. When you are done with a Patagonia item, they will help you sell it to someone else. They actively ask their customers, “Do you really need this item?” because they want to reduce waste and protect the environment.

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By Amanda Ronan
Contributor

When surveyed about their biggest sources of dissatisfaction at work, employees rank availability and communication with managers in the top eight. Employees want access to managers who listen. They want to feel respected by their bosses.

One way to improve your relationships with employees is with active listening.

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By Amanda Ronan
Contributor

Content is key these days, and behind all that content is the rock star marketer.

There are a number of reasons why marketing is so important. A few include building brand awareness, increasing sales and engaging customers. Modern businesses would be stuck in the Dark Ages without the latest marketing techniques. Check out these tips on how to be a marketer!

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