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BusinessBuzz is a business blog that features content written by faculty, staff and students from Grand Canyon University’s Colangelo College of Business. In addition to profiles about events, students and faculty on campus, you’ll also find great resources for online students or anyone interested in attending business school. Learn about the modern business landscape, and how business today continues to grow and evolve to meet the needs of organizations and consumers in the 21st century. Check in every week for the latest news from the business community and around GCU.
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Category: Marketing
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Storytelling is a major piece of many brands’ content marketing plans. Storytelling helps give brands an identity and draw customers in. The emotional connection developed through story helps bring customers back.

Stories remind people of childhood. They can get lost in the hero’s journey and the ride the wave of imagination. All cultures celebrate stories. They are a universal language of connection. Stories share messages. Young children learn morals and values through fables and fairy tales. People have experience with storytelling as a way to share knowledge. This makes it the ultimate marketing tool.

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The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.”

From this definition, it is clear that trends in content marketing are constantly evolving based on a number of factors. First, as the interests of audiences change, so too must the marketing. Content marketers must meet the people where they are, which means changing platforms and presentation strategies as often as necessary. In addition, valuable and relevant content needs to change with the times. Different types of media go out of fashion quickly. Businesses with strong content marketing keep their pulses on how people want content delivered.

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By Amanda Ronan
Contributor

Content is key these days, and behind all that content is the rock star marketer.

There are a number of reasons why marketing is so important. A few include building brand awareness, increasing sales and engaging customers. Modern businesses would be stuck in the Dark Ages without the latest marketing techniques. Check out these tips on how to be a marketer!

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Are you interested in topics like marketing principles, strategic management and the elements of advertising? If so, then consider earning Grand Canyon University’s Bachelor of Science in Marketing. Offered through the Colangelo College of Business, this degree program can put you on a path toward a rewarding career in marketing and prepare you to compete for entry-level positions in brand management and corporate marketing. Are you unsure if a career in marketing is right for you? If so, then look for the following signs:

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Grand Canyon University’s Master of Business Administration (MBA) with an Emphasis in Marketing can provide you with the skills that you need to compete for corporate positions in advertising and branding. This online MBA in marketing program is offered by the Colangelo College of Business and incorporates scholarly research and technology that can foster your creativity and encourage ethical practice in your work. If you are considering this program, then continue reading to learn what signs mean you might enjoy a career.

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