Designed to help current and aspiring leaders advance their career with practical and theoretical expertise, Grand Canyon University’s Doctor of Business Administration with an Emphasis in Marketing can help you foster innovation and research while preparing you to deliver an elevated level of leadership. Learners in this program enjoy an advanced learning environment in which advisors and faculty are committed to their success, and they engage in a uniquely integrated dissertation process and participate in Doctoral Residencies. Continue reading to learn about some of the core courses in our DBA in marketing:
MKT-830: The History and Philosophy of Marketing
In this course, learners study the founding theories and supporting research of marketing history and philosophy. Emerging marketing strategies as well as ethical and legal considerations are explored.
DBA-815: Economics for Business Decisions
Helping learners develop the competencies and skills necessary for applying microeconomic principles to business problem-solving, this course covers market structures and the use of microeconomic theory for creating solutions to business problems.
MKT-832: Digital Technology and Consumer Behavior
This course looks at digital communications through an integrated marketing perspective. While completing this course, learners explore the applications of marketing by interacting with a multi-year integrated business case.
RES-866: Approaches to Research Design and Data Analysis
Learners completing this course explore an overview of quantitative, qualitative and mixed methods approaches of data collection, analysis and management. Learners use their research prospectus to align research questions and variables of interest with the appropriate techniques of data collection and analysis.
MKT-836: Consumer Behaviors in Global Marketing
Offering a global approach to practices and ideas of marketing and marketing research, this course considers what factors affect consumer behavior and the research that looks at culture as a factor in consumer behavior.
If you’d like to learn more about Grand Canyon University’s DBA program, then please visit the College of Doctoral Studies website or click the Request More Information button on this page.