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BusinessBuzz is a business blog that features content written by faculty, staff and students from Grand Canyon University’s Colangelo College of Business. In addition to profiles about events, students and faculty on campus, you’ll also find great resources for online students or anyone interested in attending business school. Learn about the modern business landscape, and how business today continues to grow and evolve to meet the needs of organizations and consumers in the 21st century. Check in every week for the latest news from the business community and around GCU.
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Category: Business Innovation and Marketing
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By Jonathan Ruybalid
Faculty, Colangelo College of Business

Integrating faith with everyday life is one of the joys of teaching at a university with a faith-based purpose and mission. For those of us who teach in the Colangelo College of Business at Grand Canyon University, it means integrating faith into the business life. In my particular instruction, it includes teaching about law.

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In the language of entrepreneurship, we’ve all heard the expression: “It starts with an idea.”

As dynamic and powerful as that idea may be, it just isn’t enough to survive the forces of the economy and consumer behavior. No amount of passion and dedication or hard work can pay off without the right business model and the right assessment of financial viability, for both you and your consumer.

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